Trade Dress

We represent businesses in protecting their brand identity and defending against claims involving trade dress infringement. Trade dress encompasses the visual appearance and overall image of a product, packaging, or business that signifies its source to consumers. Our attorneys work closely with clients to enforce and defend trade dress rights, recognizing that brand presentation is a critical part of business value and competitive positioning.

Our experience includes representing clients in disputes involving product packaging, advertising materials, and product design elements. We assist businesses in enforcing their trade dress rights against competitors seeking to capitalize on their brand goodwill and recognition. We also defend companies accused of trade dress infringement, providing strategic counsel and defense tailored to the complexity of each matter.

Our approach focuses on early case evaluation, detailed analysis of likelihood-of-confusion factors, and the strategic use of negotiation, mediation, or litigation when necessary. Whether pursuing or defending a claim, we aim to deliver practical, cost-effective solutions that protect our clients’ brand assets and minimize business disruption.